Investing in fairs

Every year, many companies evaluate the sufficient resources for marketing, and within it a percentage that is funneled towards TV advertising, radio advertising, stationery, print and more. The item that is often ignored is the "trade fair presentation" or "live promotion". Taking into account the cost of having a large advertising campaign, such as the TV, it is incomparably greater than the exposure in the fair, and the effect is questionable.

A picture is worth a thousand words. An interface is worth a thousand pictures.

Why do we say "questionable"? Primarily for reasons of limited opportunities to measure results, and on the other hand, the questionable "presence" of target customer groups. It is true that such campaigns target mass audiences, and in the game of big numbers, logic dictates a return. On the other hand, fairs bring exactness. For example, the fair will attract your target audience, and you'll have the chance to exchange contacts immediately. You also have a great chance to easily do a number of (large) purchases. Exactly for this reason, when creating your next marketing budget, try to consider the option of exhibiting at a fair that is visited by your target audience and competition. Because, after the fair, you will see what is its effect and all the possibilities it offers to you, and IDEA4U will be happy to help you with budgeting for target exposure.

Once the product's task is known, design the interface first; then implement it to the interface design.

After all, given the many years of experience, we will be happy to recommend specific trade fairs, and you can count that we will do everything so that you are more than ready for the first day of presentations, and far better prepared than the competition.

We have an idea of how to do it, the equipment that your competition will envy, and what do we ask in return? Just a chance. You can provide it to us by contacting us here, and we will repay it at the first meeting.

Category: Fairs September 7, 2018 15:50
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September 12, 2018 13:35

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